Sora Labs • A StoryCast Company
Sora helps businesses answer everyday enquiries, understand customer intent, and bring important conversations to the right person.
Starting with voice. Building toward intelligent business processes.
Built on the belief
Sora Labs comes from StoryCast, a company built around the intersection of technology, creativity and human experience. That thinking shaped Sora.
We don't believe businesses need more complicated systems. They need technology that understands how people actually work. And work alongside them.
And many more requests like these do not need a human brain.
Your team only attends high value and important conversations.
Then the next call comes in, and...
Sora takes the responsibility of initial screening and forward if needed, so your people can focus on the things that require a human expert.
Another call comes in.
Another routine question.
The routine ends with AI.
The opportunity reaches your team.
A customer calls. Sora understands the conversation naturally.
It identifies what the customer needs and whether the enquiry is routine or important.
Sora answers common questions instantly.
When human attention is needed, Sora passes the conversation to the right person with context.
Your team starts with the conversation that actually matters.
Location, timings, availability, services and business information.
Answer routine questions without adding to your team's workload.
Recognise when a conversation moves beyond a basic enquiry.
Identify genuine interest and capture relevant information.
Connect important conversations to the right person.
Less quantity for your team. More quality.
Different businesses. Same principle. Let AI handle the repetitive. Let people create the value.
Better conversations, without adding another person.
Let your team focus on patient needs, not repetitive calls.
Let your sales team spend more time on serious buyers.
Today, Sora starts with conversations.
Tomorrow, those conversations can connect with the systems and processes behind your business.
Our vision:
Build AI systems that don't just answer.
They help businesses work better.
Sora is built around three simple principles:
Listen to what people actually say.
Understand what they need.
Act on what should happen next.
Because better AI isn't about making businesses more Complex.
It's about making them more effective.
We're starting with the first interaction.
Because that's where businesses meet their customers.
From there, Sora is being built to help businesses connect all the dots in between:
One intelligent system at a time.
See how Sora could fit into the way your business works.